QR Codes (Quick Response Codes):
A barcode that is readable by smartphones with cameras.
Technology moves so fast it can sometimes be difficult to keep up… First there were bar codes to streamline customer checkouts and accounting procedures… Then there were micro-chips for credit cards and passports. And now we have the newest technological innovation: Custom Business QR codes.
A QR Code is a two-dimensional barcode, which has encoded in it a URL (web address), text, or other information. It can be read by a QR code scanner, including QR scanner smartphone apps. If you have a smartphone, you can go to the app store and search for a free QR code reader. Run the app and then simply hold your phone’s camera over a QR code to read it.
Your QR code can contain your contact details, special offers, information about your business, discount coupons, videos, maps… it can even instruct the mobile phone to dial your number!
Smartphones are the new way of shopping and QR codes are the new way of instantly giving your customers the information they want. The more you give the customer what they want to know, the more business you will get. Not only that, but the interactive and somewhat mysterious nature of a QR Code compels the consumer to scan it, generating new customers and clients for you simply through their natural curiosity as to where your Custom Business QR Code will take them!
The ultimate focus in marketing is getting your message across quickly, and efficiently; leaving an impression on your target strong enough to turn into a lead and then a customer. QR codes have the ability to be short and sweet, and aren’t limited to any one way of sharing.
By having all this information accessible through a QR code, not only are you simplifying steps for users, but you’re extending your link into real life. As you’re walking past a shop window, you may notice a website address, but will you write it down? Will you check it out immediately on your phone?
But chances are, if you have a QR code scanner, you want to scan everything and anything you come across just to see if there’s something fun or interesting there!
Not only will a QR Code help to you make money, but it can save you money too. Websites change, job titles change, phone numbers change, email addresses change. If you’re carrying around a business card, you know how frustrating it is to have outdated information… and if you’re a small business, you’re likely not looking forward to spending more money on business cards just to change one detail.
By integrating a QR code onto your business card, you can actually edit the QR code without needing to reprint your card or code. So if your email address changes, simply update the QR code and you’re good to go! You won’t worry about losing possible leads, falling out of touch with potential clients or even losing out on the ability to get to know someone you met at a conference.
We can design your editable, Custom Business QR codes quickly and inexpensively and put you at the forefront of innovative, modern advertising.